Anabelle Colaco
17 Jan 2026, 21:59 GMT+10
MADRID, Spain: Global tourism continued to expand in 2025, but the United States moved against the trend, recording fewer foreign visitors even as travelers worldwide spent more and travelled more often, industry data showed.
The U.S. saw a six percent decline in foreign visitors last year, according to figures released by the World Travel and Tourism Council (WTTC). The drop came as global tourism spending climbed 6.7 percent from the previous year, despite concerns about overcrowding in popular destinations.
More than 1.5 billion tourists worldwide spent a combined US$11.7 trillion on hotels, cruises, and flights in 2025, the WTTC said. Tourism accounted for 10.3 percent of global gross domestic product, with spending growing at roughly twice the pace of the broader global economy.
Shifts in travel preferences and policy concerns helped divert visitors away from the United States, particularly toward destinations in Europe and Asia, said WTTC interim President and CEO Gloria Guevara.
With people, especially younger travelers, taking more frequent trips, concerns about U.S. anti-immigration policies led tourists to European countries such as Spain and France, as well as to Japan, Guevara said in an interview in Madrid.
Latin American visitors, including Colombians and Mexicans, travelled less to the United States, she said, adding that Mexicans who did visit tended to take shorter trips.
As foreign arrivals fell, the world's third-most-visited country also saw spending by overseas tourists drop by about seven percent, reflecting declines in visitors from Canada, Mexico, and Europe, according to WTTC estimates. That fall was offset by domestic travel spending, however, leaving the United States the world's most extensive travel and tourism economy overall.
Globally, the tourism sector has continued to expand despite protests and resistance from residents in some heavily visited destinations, Guevara said.
"We have not seen the impact of overtourism, and the best example is precisely where overtourism has been generated, particularly in Europe and Japan, where we are seeing another record," she said.
The WTTC forecasts that global tourism will grow by a further 4.5 percent in 2026, again outpacing global economic growth.
Europe remained the world's top draw for travelers last year. France welcomed an estimated 105 million visitors in 2025, while Spain received more than 96.5 million tourists, according to WTTC figures. Both far exceeded the roughly 68 million foreign visitors recorded by the United States.
Get a daily dose of Milwaukee Sun news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Milwaukee Sun.
More InformationALBUQUERQUE, New Mexico: Facing charges of child sex abuse, Emmy award-winning actor Timothy Busfield was ordered held without bond...
HONG KONG: Former executives of Apple Daily, the now-defunct, pro-democracy newspaper founded by media mogul Jimmy Lai, finished pleading...
SEATTLE, Washington: As it prepares for a two-decade wind-down, the Gates Foundation is accelerating spending even as it moves to slim...
LONDON, U.K. The BBC plans to seek dismissal of U.S. President Donald Trump's US$10 billion lawsuit, which has accused the broadcaster...
WASHINGTON, D.C.: Even as Republican lawmakers prepare contempt of Congress proceedings against them, Bill and Hillary Clinton said...
NEW YORK CITY, New York: After years of expansion fueled by debt and rising pressure from cautious luxury shoppers, Saks Global has...
NEW YORK CITY, New York: After years of expansion fueled by debt and rising pressure from cautious luxury shoppers, Saks Global has...
WASHINGTON, D.C.: The U.S. State Department has revoked more than 100,000 visas since President Donald Trump took office last year,...
(Photo credit: Rick Osentoski-Imagn Images) Nick Boyd scored 32 points and dished out nine assists Saturday as Wisconsin built a...
(Photo credit: Vincent Carchietta-Imagn Images) The Washington Nationals signed right-hander Trevor Gott to a minor league contract,...
(Photo credit: Ron Johnson-Imagn Images) Zvonimir Ivisic had 18 points and nine rebounds and Keaton Wagler added 17 points as No....
(Photo credit: Mark Hoffman/Milwaukee Journal Sentinel / USA TODAY NETWORK via Imagn Images) The Green Bay Packers are finalizing...
