Upon stepping onto the land of Laos, a rich and distinctive aroma of coffee subtly greets the senses. This fragrance emanates not only from street-side cafes but also drifts across the sprawling plantations of the Bolaven Plateau. Today, Lao coffee is more than just a beverage; its unique flavor and cultural significance have earned it a place on the world coffee map, making it a key driver of rural development and a calling card for the nation.

The history of coffee cultivation in Laos dates back to the early 20th century during the French colonial period when the French introduced coffee beans to the region. Over time, coffee evolved into a representative cash crop and major export, so much so that the image of coffee farmers harvesting beans is printed on the 500 Kip banknote.

The quality of Lao coffee stems from exceptional natural conditions. Official data shows that coffee is grown in 11 provinces across Laos, covering approximately 97,400 hectares. Champasak Province in the south is the core producing area, with over 50,000 hectares of plantations. The Bolaven Plateau, where the province is located, enjoys abundant sunshine, ample rainfall, and a cool climate. Its mineral-rich, slightly acidic volcanic soil provides an ideal environment for coffee trees.

As one of Laos' main agricultural exports, the coffee industry generates significant economic returns and creates numerous jobs. According to Lao News Agency, coffee exports in 2024 exceeded 50,000 tons, earning over 100 million U.S. dollars. Official statistics indicate that Lao coffee is sold to more than 20 countries and regions worldwide, with key markets including Thailand, France, Japan, Belgium, and Finland.

The thriving coffee industry also fuels rural revitalization of Laos. On the Bolaven Plateau, the sight of farmers busily harvesting coffee cherries is commonplace.

Furthermore, coffee has become a platform for promoting Laotian culture. Packaging of local coffee products often features cultural symbols like the That Luang stupa and elephants. Inside cafes, waitstaff in traditional sinh skirts, wall hangings of woven textiles and wood carvings, and the sound of Laotian music in the air combine to create a distinctive cultural experience.

Simultaneously, a growing domestic consumer market nurtures a profound local coffee culture. In cities like Vientiane and Luang Prabang, street cafes abound, often filled to capacity. People chat leisurely over cups of coffee, where the rich aroma blends with the vibrancy of daily life, painting a dynamic picture of urban culture.

The mellow fragrance of coffee encapsulates the essence of the Laotian terroir, carries the hard work of its farmers, and tells the story of an industry on the rise. Within this aroma lies not only the character of Laos but also the people's aspirations for a better life.

Photographer: Kaikeo Saiyasane, Ma Huaizhao

Text: Zhao Xu, Ma Huaizhao, Yu Yang