New Delhi [India], April 1 (ANI): Rediff.com India Ltd, a subsidiary of listed fintech company AvenuesAI Ltd, has filed draft red herring prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) through the confidential pre-filing route, marking an important step towards a potential public listing.

'Rediff.com India Limited ('Rediff'), a subsidiary of AvenuesAI Limited ('Company'), has filed the Pre-Filed Draft Red Herring Prospectus ('Pre-DRHP') with SEBI, BSE and NSE for a proposed initial public offering of its equity shares......,' says AvenuesAI in its stock exchange statement filing on Tuesday.

According to people aware of the development, the proposed initial public offering could raise between Rs 600 crore and Rs 800 crore, although the final size will depend on market conditions and regulatory approvals.

The move comes amid a broader strategic repositioning of Rediff from a legacy internet portal to an AI-led digital platform. Following its acquisition by AvenuesAI (formerly Infibeam Avenues Ltd) in 2024 and subsequent business integration, the company has expanded its presence across AI-driven digital payments, enterprise software, and content platforms.

According to the company, under the leadership of Vishal Mehta, Rediff is building a unified digital ecosystem anchored around artificial intelligence and cloud-based infrastructure. The company recently secured a UPI licence from the National Payments Corporation of India (NPCI), enabling its entry into the fast-growing real-time payments space through its proposed RediffPay platform.

In parallel, Rediff is scaling RediffOne, an integrated enterprise offering that combines email, collaboration tools, commerce and business applications into a single platform. The company is also exploring opportunities in emerging technologies, including an agent marketplace for AI-driven solutions.

Founded in 1996 and headquartered in Mumbai, Rediff is among the early internet companies in India seeking to reinvent itself in line with evolving digital consumption and enterprise needs.

The confidential pre-filing route allows companies to withhold public disclosure of detailed financials and business metrics at an early stage, offering flexibility to assess market conditions before proceeding with a formal IPO launch.

In recent years, several high-profile companies, including, PhonePe, Oyo, Swiggy, PhysicsWallah Vishal Mega Mart, Credila Financial Services, Tata Capital and Tata Play --have used the confidential pre-filing route for IPOs. (ANI)