Field Level Media
18 Apr 2026, 00:49 GMT+10
(Photo credit: REUTERS/Denis Balibouse)
FIFA president Gianni Infantino defended high ticket prices for this year's World Cup in North America by saying on Friday that the event, which captivates the globe, is the organization's only source of income every four years.
Speaking at Semafor's annual world economy summit in New York, Infantino also reiterated that FIFA is a non-profit organization that has 211 nations as members.
'What many people don't know, because of course we generate billions in a World Cup, people don't know FIFA is a non-for profit organization, which means all the revenue we generate, we invest them in the organization of the game, in 211 countries all over the world,' Infantino said on stage during a Q&A session. 'Three quarters of (those countries) probably would not be able to have organized football without the grants we could give them. So we always try to find the right balance.'
A check at the secondary-market ticket site StubHub on Friday showed that the most inexpensive ticket for the United States' World Cup opener June 12 against Paraguay was listed at $1,359, while tickets in the lower bowl of the Los Angeles venue were priced as high as $14,000 per seat.
For the World Cup final in the New York area on July 19, a single ticket in the upper deck was priced at $8,860 and as much as $25,000 in the lower bowl.
After initial complaints over the ticket prices and availability, FIFA introduced a $60 option that was only a small portion of each venue.
'The main, and so far the only, revenue-generating event for FIFA is the World Cup,' Infantino said. 'The World Cup takes place one month every four years, so we generate money in one month. The 47 months until the next World Cup, we spend that money.'
Infantino called North America 'a very special market,' and he said he has been living in the United States the past two to three years in order to better 'understand' the market.
A record 48 teams, organized in 12 groups of four, are playing in this year's World Cup that will have games in the United States, Canada and Mexico. The tournament will consist of a record 104 matches.
--Field Level Media
Get a daily dose of Milwaukee Sun news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Milwaukee Sun.
More InformationANNANDALE, Virginia: Virginia's former lieutenant governor, Justin Fairfax, once seen as a rising Democratic leader before sexual assault...
ROME, Italy: The scope of a year-old law passed by Giorgia Meloni's government limiting citizenship claims to Italian descendants who...
WASHINGTON, D.C.: U.S. President Donald Trump said there would be a 10-day pause in fighting between Israel and Lebanon starting at...
GAZA CITY, GAZA—Three-year-old Yahya Al-Malahi lay on a metal table in the morgue of Al-Shifa hospital in Gaza City. Family members...
DUBLIN, Ireland: The International Protection Bill, which introduces new asylum rules to speed up decisions and improve support for...
MEXICO CITY, Mexico: The United States this week placed sanctions on a well-known human rights activist in Mexico, accusing him of...
WASHINGTON, D.C.: A proposed tie-up between United Airlines and American Airlines could dramatically reshape the U.S. aviation sector,...
(Photo credit: Barry Reeger-Imagn Images) All-Pro edge rusher Will Anderson Jr. agreed to a three-year, $150 million contract extension...
(Photo credit: Troy Taormina-Imagn Images) The Arizona Diamondbacks will return home as one of the hottest teams in baseball, set...
(Photo credit: Denis Poroy-Imagn Images) The Washington Nationals return home from a strong road trip and open a three-game series...
(Photo credit: Dale Zanine-Imagn Images) Off to an unusual start, the Milwaukee Brewers are set to visit the Miami Marlins for a...
(Photo credit: David Richard-Imagn Images) Guardians rookie Parker Messick carried a no-hit bid into the ninth inning before Leody...
