by Sylvia B. Zarate

BOGOTA, Nov. 10 (Xinhua) -- Colombian company Lok Foods is presenting the country's fine-flavor cocoa at the ongoing ninth China International Import Expo (CIIE), seeking to expand opportunities for its cocoa products in the Chinese market.

The CIIE has played an important role in the company's growth in China, a strategic market where it has gradually built trusted business relationships, Maria Carolina Angulo, co-founder and CEO of Lok Foods, told Xinhua.

"We specialize in developing high-quality food products, particularly those made from Colombian fine-flavor cocoa, working closely with local producers and farming communities," she said.

The ninth CIIE, held at the National Exhibition and Convention Center in Shanghai, has attracted 4,142 overseas exhibitors, making it one of China's major platforms for international trade and imports.

"Initially, much of the conversation focused on the origin and quality of Colombian cocoa. Today, we have the opportunity to go further and introduce both consumers and business partners to the wide range of products that can be developed from this extraordinary ingredient," Angulo said.

Lok Foods, which entered the Chinese market in 2019, is focused less on immediate sales at this year's CIIE than on strengthening its brand and building a sustainable business over the long term, she said.

The company hopes to identify new business partners, deepen existing relationships, explore distribution channels and better understand Chinese consumers, she said, adding that China is "not simply an export destination, but a strategic market where we want to continue growing."

Angulo said the company aims to "move beyond being recognized primarily as suppliers of raw materials and become valued as a country capable of offering differentiated, high-quality, value-added products."

She noted that China's sophisticated, competitive market offers opportunities for Colombian businesses but requires them to understand local consumer preferences, adapt their strategies and build strong partnerships.

"Our experience has shown that success comes from maintaining a presence, listening to the market, understanding its dynamics and consistently delivering on our promises," Angulo added.