VMPL

Mumbai (Maharashtra) [India], June 22: Pidilite Industries Limited's art & craft brand, Fevicryl, has launched its flagship training and upskilling programme, Artist in Me (AIM). This initiative brings together 120 of the country's leading Fevicryl Certified Professionals (FCPs) for a three-day immersive experience in Mumbai, representing a curated group of Specialist and Expert FCPs from across the brand's extensive artist network.

'At Fevicryl, we are deeply committed to nurturing India's artists and creators ecosystem, and our Artist in Me (AIM) 2026 program is a true testament to that vision. This flagship program empowers our top Fevicryl Certified Professionals by immersing them in emerging contemporary art trends and advanced techniques with hands-on workshops,' said Kashyap Gala, Senior Vice President, Consumer Products, Pidilite Industries. 'Through our unique train-the-trainer model, these exceptional educators serve as powerful catalysts, cascading their newly acquired skills to thousands of artists across diverse touch points such as communities, schools, and institutions. AIM is a movement from Fevicryl to celebrate love for Art, enhance learning amongst art enthusiasts, foster artpreneurship, and inspire the next generation of creators nationwide!'

AIM 2026 also featured an international learning exchange with Jong Ie Nara, a leading South Korean educational supplies and publishing company known for its paper-folding and origami education programs.

A key highlight of this year's edition is an exclusive session by leading digital creator Shweta Mahadik, popularly known as DIY Chachi. Known for her distinctive DIY, upcycling, and craft-led content, Mahadik will lead a specialised track on leveraging DIY as a powerful content format, enabling participants to build and scale their digital presence.

The programme features a curated lineup of industry experts, veteran practitioners, and leading influencers, guiding participants through a comprehensive learning experience anchored in three core areas:- Global Craft & Trend-Led Learning -- Insights into international design trends and emerging movements- Hands-on Workshop Training -- Advanced techniques and innovative applications using Fevicryl's art supply portfolio- Digital & Creative Growth -- Tools to translate artistic skills into strong digital and professional platforms

The programme encourages collaboration, creative exchange, and hands-on experimentation. Through structured sessions and interactive workshops, participants strengthen their ability to inspire and mentor a wider community of learners and hobbyists.

Through AIM, Fevicryl reinforces its commitment to nurturing artistic talent and enabling skill development at scale, building a future-ready community of artist-educators across India.

Learn more on the AIM program and Fevicryl on: https://www.pidilite.com/consumer-brands/fevicryl

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